The adoption of Video Marketing is the present and the future of the eCommerce industry. With more marketers employing the video content strategies, more the level of competition is pumping up.
After all, users spend 1/3rd of their time watching online video content. Plus, 79% of users accept that a brand’s video has convinced them to make a purchase.
Are you getting the impact that video marketing has on users?
Well, videos have become an influential and effective mode of storytelling and what’s even better is the way it connects with people and forms a deeper relationship.
Considering the growth of Video Marketing, every eCommerce marketer is planning to generate one for their business to enhance the conversion rate. But let’s not ignore that a large number of businesses fail miserably in generating good video content.
To keep this in mind, we’ve picked the most useful video content strategies that always work and will surely entertain your viewers.
5 Video Content Strategies
1. Let’s Begin With A Goal!
All successful things start with a goal, and to accomplish that goal, you need to know who you want to target. Is there any point in creating a strong video content that runs on a website where your target audience doesn’t even hang out?
It’s high time to clear your goals and understand the audience you are trying to catch up with that specific video content.
To build brand awareness – you need to create content to attract new customers and make users consider your brand – you need to make sure your audience is engaged with the content, and to close the deal – you need to show how your services are considered to be the best.
Isn’t that simple?
You can even add on a “Thank You” video just as a gesture to keep your customers motivated after purchasing from your website.
2. Bring Your Target Audience To Light
There’s a great marketing quote that can explain this better – “If you attempt to sell on everyone, then you’ll end up selling to no-one.” Just imagine somebody owes a makeup company and visiting boys college for the promotions.
Making sense to you? Neither to me.
The reason it is important to figure out your target audience in the first place because you should know who’s actually going to watch your content and connect with it. Many have the fallacy that only a million views make your content successful. Luckily, that’s far from reality.
When it comes to the target audience, the buyer’s persona is the key.
Although, you can start by considering particular demographics to describe the essential aspects you require to know your aspiring customers.
These demographics can vary based on Age, Location, Gender, Language, Income, Relationship, Problems or Concerns, Needs, and Aspirations. Ultimately, the target audience is all about similarities and if the video content you offer connects with your audience’s needs, that’s where you’ll gain a customer.
3. Plan the Story Your Video Shall Portray
Now, here comes the most amusing and the most challenging part. Executing without planning and analyzing might not work here in the digital world. You must make sure to decide the story you want to convey to your audience.
How can you inspire or cheer them up? Introduce them to your products or services? How are you giving them a solution?
A great video is the cocktail of the following four elements:
● Character – A role which must line up with your target demographic
● Conflict – Your customer’s needs, challenges, or the pain-points
● Research – This is how you represent your products or services
● Outcome – How your products or services are changing lives.
Also, remember the competition and make sure your video content stands out because you aren’t the only one dealing in that particular business.
4. Know Your Type
Do you need to appoint video production freelancers? Do you need to hire an in-house videographer? Or an animator? Or do you need actors too?
So confusing. Right?
There’s a wide range of video types with their own pros and cons, from animation to live-action. We’ve listed the top 5 common types which eCommerce businesses are employing, and you need to figure out what goes best with your marketing funnel.
● Commercial Videos – This type features all the best things about your products or services with a dramatic scene, good-looking actors, alluring imagery with a positive call-to-action. Commercial videos can be mostly spotted on televisions or YouTube and are usually 30 seconds to 1 minute long.
● Social Content Videos – This type of videos are exclusively designed for social media platforms where fun-loving, cheerful, and user-friendly content is shared most commonly.
These include content related to lifestyle, short interviews, or high-quality shots of your products. The social content videos are usually 15 seconds to 45 seconds long.
● Explainer Videos – This type of videos includes animation where the viewer is educated about the brand, product, or service or the company itself. The explainer videos are usually under 3 minutes with a powerful message and a call to action.
● Product Videos – These videos are about your products or services’ best features, which helps enhance the customer’s confidence in your brand. The product videos are generally under 30 seconds and are meant to share on the landing pages, social media platforms, or via emails.
● Testimonials – This type of video includes personal feedback sharing positive experience after using your product or service. Those can be either your present or past customers. In fact, research says 90% of customers accept that positive reviews always influence their buying decisions.
5. Keep A Sensible Video Budget
As you are done with your research and planning, it’s time to think about the budget you need to set. Your budget must be realistic and not just insane or sentimental.
However, it also depends upon the type of video you want to create. If you wish to make a video internally or outsource it, you need to analyze the pros and cons deeply.
To create an internal video, you’ll require an in-house videographer, a production team, scriptwriter, or maybe actors too. It would be solely your responsibility.
And, in case you feel like outsourcing the video work, you can expect your expenses to go a bit higher. Therefore, it’s always recommended to quote a budget that mesh with the needs of your brand.
The progress of video marketing is bringing up huge opportunities for companies. Videos can take your brand’s name to the next level.
The rest all depends upon the video content strategies you employ to create a grip in the industry. Just keep in mind the techniques mentioned above to get your video content go right.