Top 5 Social Media Management Tools for Your Business In 2020 [Updated]

social media management tools

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Do you want to up-level your social media engagement? Do you want to build awareness about your brand?

Social media management tools can help you to optimize and manage your posts. A right tool can be a game-changer for your social campaigns.

Social media management tools help you to put your content in front of your targeted audience at the right time.

Wondering why social media management tools are important?

According to a study by CoSchedule, each social media channel has different peak times to post the content.

So… many… channels!

Posting updates on each social media platform multiple times a day is indeed time-consuming.

Why Do You Need Social Media Management Tools?

It saves your time and gives you the liberty to schedule multiple posts in advance. Plan everything in one place.

These automated tools allow you to post more content on a consistent basis. Social media is an overwhelming place and there’s no magic formula for success.

And, posting consistency can build a positive relationship with the audience. Let’s say, you create a plan to post twice a day on LinkedIn, and you create or curate content to fill that schedule. Your audience can visit your page at any given time and expect two quality posts every day.

There are a number of social media management and automation tools available.

In this article, I’ll discuss 5 of the best social media scheduling tools to manage and optimize your business’s social media channels.

  • Hootsuite
  • Sprout Social
  • Buffer
  • SocialPilot
  • Sendible

I’ll show you what each tool does best so you can decide if it’s the right tool for you. Let’s get started.

Top 5 Social Media Management Tools

1. Hootsuite

Hootsuite is one of the finest social media marketing tools out there. It helps you monitor social conversations, advertise, engage, schedule content, and analyze results.

What makes it even better is that it can be used with over 35 social networks.

Let’s take a detailed look into Hootsuite to understand it better.

hootsuite

Social Scheduling and RSS

Hootsuite provides a scheduling tool through which you can decide the time when a post should be published.

One thing I like the most is its AutoScheduler that you can leverage to publish posts automatically. 

This smart tool analyzes your activity and that of your followers. Based on that, it publishes the posts at the most appropriate time automatically.

scheduling

You can also leverage Hootsuite’s native RSS feature to publish posts automatically to Facebook and LinkedIn. Alternatively, you can curate the content too.

Rss-hootsuite

Social Engagement

When you’re using Hootsuite, you’ll be able to see all your social media messages under one roof. They’re neatly laid out so that you’ll never miss reading a message.

Engagement

Client Management

The best part about Hootsuite is that it provides you with dedicated dashboards for all your clients. This makes it a great tool for agencies looking to handle social accounts for their clients.

Client management

Reporting and Analytics

When it comes to reporting and analytics, Hootsuite lets you build customizable reports that you can use to showcase information about your campaigns seamlessly.

reporting

Supported Social Networks

Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, Foursquare, WordPress, MySpace, Mixi, Tumblr, Google+ Pages, Google My Business, and many more.

2. Sprout Social

Sprout Social is yet another powerful social media management platform that helps you manage the length and breadth of your social media presence. While it doesn’t offer a free plan, its paid plans are well worth their price. Let’s find out what it has to offer.

Social Scheduling and RSS

Using Sprout Social, you can easily schedule your social media posts to multiple social accounts, all at once. You can also visualize your content calendar using the tool with ease.

social scheduling

For RSS integration, you can use Feedly along with Sprout Social. Using this, you can easily curate great content for your social accounts.

RSS integration

Social Engagement

One of the finest features of Sprout Social is that of monitoring messages and mentions. You can see all your messages under one roof and stay on top of them. The tool also detects spikes in social activity so that you’re never too late for anything.

social engagement

Client Management

Sprout Social has something for the agencies too. You can create custom groups with various access levels. Additionally, you can share content calendars, generate approval workflows, and even track competitor performance.

Client management

Reporting and Analytics

You get to see detailed performance reports and analytics so that you can understand what’s working and what’s not. The fully-customizable reports also mean that you can present this data to your clients with ease.

reporting

Supported Social Networks

Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, Reddit, TripAdvisor

3. Buffer

One of the most respected social media management tools, Buffer has been in this space for a long while now. The forever free plan of schedule 10 social media posts and a user-friendly interface makes Buffer a favorite among bloggers, entrepreneurs, and marketers.

Buffer

Social Scheduling and RSS

Buffer provides basic social media scheduling options by where you can add posts to the queue. The RSS Feed lets you publish posts from your favorite blogs and sites. However, you cannot re-share the same post.

My favorite Buffer feature is their Chrome extension to schedule content when you’re browsing the internet. Based on the follower activity, Buffer suggests the best time to post!

Buffer social scheduling

Want to create visuals for your social content? Buffer’s Pablo platform allows to craft beautiful images in minutes. Pablo is simply amazing.

Pablo

Social Engagement

Buffer’s new product “Reply” is similar to SocialPilot’s Social Inbox and Sendible’s Priority Inbox. All your conversations are in a single team inbox. With Buffer’s Reply, you can engage with your audience in real-time.

buffer social engagement

Client Management

Buffer provides limited features in this category. Add up to 25 team members and collaborate with them. You can give them access to post on your behalf.

Reporting and Analytics

Buffer doesn’t provide in-depth insights the performance of your social media posts. They are working on a new product called Buffer Analyze to measure the performance of your posts on social media.

Supported Social Networks

Facebook, Twitter, LinkedIn, Instagram, Google+, and Pinterest.

4. SocialPilot

SocialPilot is an effective and affordable social media management tool for teams and agencies. I like how SocialPilot brings all the features and social networks under a single roof.

social-pilot

Social Scheduling and RSS

SocialPilot allows us to publish, schedule, and manage content on multiple social media networks. The best part is: You can schedule your content in bulk. The social media content calendar lets you visualize your content strategy in a quick view. Easy drag and drop option allow rescheduling any post.

social scheduling

With the RSS feed automation feature you can publish relevant quality content to your social networks from your favorite blogs and websites. There is no manual work involved. Simply add the RSS feed URL and the content will be added to your queue.

RSS Feed

SocialPilot’s Content Curation feature helps to find relevant content and discover influencers. Search your query, and you’ll get updated content suggestions.

Content curation-socialpilot

Social Engagement

The social inbox brings all your Facebook messages and comments from multiple Facebook pages in one place. You can also share access to social inboxes with your team members and assign their roles.

social engagement social pilot

Client Management

SocialPilot has a unique feature that allows the user to invite, connect, and manage clients into their social media management system. Send them an invitation by adding their names and email addresses. No credentials are required.

client management

Reporting and Analytics

Reporting and analytics tool allows you to track your content performance and results. Reporting allows you to understand your audience better and discover the best time/day to post. This feature helps to analyze every single move on social media. All reports are downloadable.

social pilot reporting

Supported Social Networks

Facebook, Twitter, LinkedIn, Pinterest, Google+, Google My Business, Instagram, Tumblr, VK and Xing.

5. Sendible

Sendible is a multiple feature social media scheduling tool for businesses. You can engage with your audience, schedule updates, monitor the activity across social media, and measure the results.

Let’s take a deeper look: Sendible provides a single dashboard to agencies and teams for their social media scheduling.

sendible

Social Scheduling and RSS

Sendible has a smart scheduling feature which allows publishing/schedule content on individual network and bulk networks. The interactive calendar gives a quick view of each post you scheduled and you can drag-n-drop posts. It lets you check if any of your posts failed to send.

sendible social scheduling

The RSS auto-post feature suggests you relevant content from your favorite publications and blogs. You can also set your best content on repeat.

sendible RSS feed

The Sendible content recommendation engine never lets you run out of content to share on social media. The cool feature is that you get recommendations about the relevant content that your audience will find helpful.

sendible content recommendation

Social Engagement

Sendible has a Priority Inbox feature which allows you to put all the messages from your social networks in one place. You can collaborate and manage tasks with your team members. You can monitor your brand keywords and see what people are saying about your brand.

sendible social engagement

Client Management

Sendible provides white-label solutions and dedicated dashboards for customers. Social CRM is its USP. You can build a customers’ complete profile, history, and add notes along with building an email and SMS list.

sendible client management

Reporting and Analytics

Sendible’s Report Hub’s feature gives in-depth reports for all your social media networks. You can download the reports easily. One thing I like most is: Sendible provides pre-designed templates to build beautiful and insightful reports.

Track your social media performance and team performance. The Google Analytics integration lets you analyze the impact of your social media efforts have on traffic to your website.

sendible reporting

Supported Social Networks

Facebook, Twitter, Instagram, Facebook Ads, LinkedIn, Google+, Tumblr, Google My Business, YouTube, Blogger, and WordPress.

Conclusion!

Here’s how these tools save your time:

  • A single social media scheduling tool allows you to create posts, schedule them, and analyze their performance in one go. You do not have to log into different social networks and post updates individually.  
  • These tools offer an editorial calendar option to plan and schedule your posts in advance, for hours, days, or weeks.
  • These tools bring the teams together and create a workflow of managing social media campaigns. The added members can assign tasks to each other and analyze the performance of the team.

While each tool has its pros and cons, the best tool for you will depend on your requirement. Some of them being, the social networks supported, your posting frequency, and if you work with a team or solo.

I hope these insights help you find the best social media management tools for your business.

I’m a writer, Introvert storyteller, and digital marketer. I've been featured on Jeff Bullas, MarketingProfs, Entrepreneur, Customer Think, HuffPost, Thrive Global, Write to Done, SEMrush, Shout Me Loud, and Addicted 2 Success! I'm an avid reader and movie buff. Let's connect on Social Media.

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