SEO is just the technical aspect of blogging, but no one ever said it’s complicated.
As a blogger, you don’t have to dig in too much information or buy an SEO mastery course to make it work. Just simple SEO basics can be a total winner.
Blogging SEO is all about the execution of a few steps, which are easy to learn.
The good news?
In this article, I have compiled 11 pointers that will make your SEO game strong as a blogger and is likely to give you a head start.
Are you ready? Let’s begin.
11 Winning SEO Tips For Professional Bloggers
1. Submitting Sitemap in Search Console
I have a fun way of explaining this. Consider XML site map like a treasure map that will take a pirate (Google) to the hidden treasure (Your Blog Website)
With XML sitemap, Google can crawl and find all the URLs or essential pages of your blog site. This is an important step for ranking.
There are two ways of submission:
a. Submit your WordPress site on Search Console directly.
b. Use Yoast Plugin for the submission of XML.
As it is said, your target audience will find you only if Google finds you first.
2. Getting SSL Certification
Imagine you are surfing to look for credible articles and found a website with a nice layout and blogs. After a few seconds, you see a small message on the sidebar that says, “site is not secure.” What would be your first reaction?
I guess you will exit the blog site. Isn’t it? You don’t want to scroll through a web page that’s not safe. Now, if you put yourself in the shoes of your reader, they will probably react in the same manner. You can’t blame them for that, can you?
The best way to escape this is to buy an SSL certification. Firstly, Google prefers HTTPS sites. Secondly, it makes you reliable and authoritative in the eyes of the reader. It’s like winning someone’s trust.
Here’s all you need to know about SSL certification.
3. Use Schema Markup
Google makes use of the markup to display the right set of webpages to the user when searched for a specific keyword.
Now your job as a blogger is to list your most important content type and tag using structured Data Markup Helper.
Thus next time people are looking for a topic that is your core niche; they can find useful Web Pages that are relevant to their search. This will make the user most likely to click your website.
Using schema markup is going to increase your website’s visibility/ranking on Google.
4. Understanding Low Vs. High Competition Keyword
High competition keywords mean there is a high demand for it and probably every competitor has already written an article on it. Low competition keywords, on the other hand, mean some people are looking for it and there is less documentation, thus giving you a breather to work on it.
So, if you have understood correctly, you will know why ranking an article on “how to start a food blog” (low competition) is easier than “food blog” (high competition).
Good SEO practice includes choosing the keywords carefully to rank quickly on Google.
5. Placement of Keywords Within Your Blog Pages
When you are writing an article, it’s a good practice to use one focus key phrase or also called as the main or primary keyword.
But as important it is to get the keyword right, the placement of it matters too.
The best places to insert the keyword are in Meta title, Meta description, Alt tags, and the first line of the first paragraph.
Similarly, the variation of focus key phrases can be used in subheadings, keyword synonyms slot in Yoast plugin, or tags.
A word of caution, though, don’t overuse it (in every alternate line, etc.) because it will lead to keyword stuffing which is not considered as a fair SEO practice.
6. Using Long-tail Keywords
Long-tail keywords are when a keyword has 4+ words. For instance, “dark roasted coffee beans.”
These long-tail keywords are easy to rank because the competition is low.
You can find these keywords using a tool like ahrefs or Google Keyword planner etc.
So go ahead and make a list of long-tail keywords with their competition and create articles for easy ranking.
7. Winning with a Responsive Blog
Are you aware of mobile-first indexing? It simply means that Google considers the mobile version of the site to index and rank your website. This means your website should be mobile responsive.
Now, it all comes down to choosing the right WordPress theme. Themes should be responsive and SEO friendly such as, Generate Press, Divi, Astra, etc.
If you want to stay ahead in the SEO game, getting indexed is the most important factor.
8. Careful Optimization of Images
Image is what makes your blog look attractive. But too many of them, which are not even optimized, will only burden your site. So there is a way or rather a process to handle the images.
Firstly, name your images correctly, for instance, Divi-WordPress-theme, how-to-write-a-blog, etc.
Secondly, make sure you have the correct image size as per your blog. You can’t upload pictures, which are too small or too big. It will affect the speed time of your blog.
Lastly, don’t forget to add ALT or alternate text to your images. If a user is conducting an image search on Google, the relevant alt text is going to help them reach your website.
You can use plugins like Short Pixel, to optimize the images of a webpage.
9. Compelling Meta Title & Description
Meta titles and descriptions help a user understand what the content is about. It’s a small snippet that a user can see before clicking on the webpage link.
So we can consider that Meta title and description are a driving force for people to click on your blog links.
Thus, here’s what you need to know:
- The title allows 60 characters. Make sure you have the main keyword there and not exceed the character limit.
- The meta description allows 160 characters. So add keywords and keep within the limit. Also, the Meta description is the best place to prompt a user into clicking.
For instance, “Here’s why the search engine is important. Dive into my 11 game-changing tips for your blog.”
10. User-Friendly URL
This is probably the easiest SEO tip to implement. To make your URL user-friendly:
- Make sure it’s short and crisp
- Doesn’t have a date or year
- Does not contain special characters
A lengthy URL is confusing. Again, URLs containing dates are restricted because even if you update your article with current information, Google would not give preference.
For instance, a URL with the year 2020 in it will not be preferred in 2021.
11. Site Load Time
The loading time of the website is a ranking factor in SEO. So if you wish to be one the first page of Google and leave your competitors behind, make sure your site load time is as per Google’s guideline. You can check your website on Page Speed Insights.
Also, read Site speed tips by blog tyrant, to know which factors are affecting your website’s loading time and making it slow.
It’s time for me now to sign out and leave you with these pro tips on SEO. As an action taker, you should start by implementing one or two tips and then eventually move on with others.
Not to forget, these tips are not magical (like the world of Harry Potter) and therefore you need to sit tight with patience because it will take some time before you see some results. This blog doesn’t imply any overnight record-breaking SEO strategy.
SEO strategies will keep getting advanced with time, but basics will mostly be the same. So get going and mention any SEO tip that I have missed out in the comments below. I shall be more than happy to shed some light on it.