17 Engaging Sales Email Templates to Get Replies (And Close More Deals)


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Before you access sales email templates, let me share a quick story with you…

When I was in 11th grade I cheated on a test for the first time (and the last time).

It was maths paper and we had to solve an integration problem.

I hadn’t practiced. And didn’t really care about the subject at all. But I needed to pass.

So I copied my neighbor’s answers. And I passed.

Don’t judge me.

I wasn’t proud of cheating. And I felt very bad.

My point is…

Looking at someone else’s work can speed everything up.

Want to write an engaging email? Have you ever stared at blinking cursor in a blank doc?

Don’t worry!

I’ve some sales email templates to share with you.

The best part?

You won’t have to feel bad about looking at them like I did after that exam.

“Pawan, why should I focus on writing sales emails?” – I hear you whisper.

Don’t be shy, say it loudly!

I talked to some of my friends (who are in sales) about the challenges they face.

They shared many, but this one is top of the list:

Getting people to respond to their sales emails is difficult.

The good news?

Here, I’m going to share 17 sales email templates. These templates will make it easy for you to reach out to your prospects

The goal of these sales email is: Land a reply or a phone call.

As an Inbound Marketer and Content strategist, I’m always crafting email templates for sales team.

The following 17 templates have higher open and response rates. You can tweak them according to your needs. Steal them and make your own!

17 Sales Email Templates

#1. Asking Permission

Hey [First Name],

I’m reaching out because I have some ideas for how you can generate more leads and ultimately make a great revenue per month.

Would it be okay for me to reach out [Day and Time] to share those ideas with you?


[Your Name]

#2. Cold Email

Hello [First Name].

My name is [Name] and I’m working with {Company] the [position] I got your contact information from [Source].

I’m writing you today because I did some research on [Prospect Company].

[Write two or three sentences about the company. Talk about pain points and offer them a solution. Show how your product or service can be beneficial for them].

[Name], let’s schedule a quick 10 minute call. When works best for you?

If you’re not flexible for a chat, I’d be more than happy to drop you an email to get your opinion on how we can make [Company] better (and see if it would make sense for us to work together).

Looking forward to hearing from you!

Talk Soon,


#3. Common Point

Hello [Name],

Something in common between us?

We’re connected on LinkedIn and I hope you don’t mind me reaching out like this.

I reviewed your website and am interested in learning more about your [service].

If you’re interested in discussing this more, would you be open to a short call on [Date/time]?

Talk Soon,

#4. Offer Value

Hey [First Name],

I love your website design. It’s beautiful with brilliant graphics. Great job!

When I was browsing your website, I noticed a broken link. It’s a simple fix.

Would you want me to point it out so that you can share it with your web team?

Talk Soon,

[Your Name]

#5. First Follow-up Email Sample After Sending Proposal

Hi [Name],

It was great talking to you 🙂

On Monday, I sent the [Service] proposal you asked for. I had not heard from you since and just checking back on this, and if you had any questions.

I would like to do a quick 5-minute call with you. Would you be available this week? If so, let me know what date and time work best for you.

We are excited to working with you and keen to get started.

Talk Soon,


#6. Second Follow-up Email Sample

Hi [Name],

We can understand that you are busy, so just floating this email to the top of your inbox in case you missed it.

Have you got time to check the [Service] proposal? I would be happy to do a quick review of it on the call and answer all the questions you may have.

What does your schedule look like this week to talk?

I look forward to assisting you.

Talk Soon,

[Account Manager]

#7. Third Follow-up Email Sample

Hi [Name],

Last we talked, you requested for the [Service] proposal. I am writing in to find out if you had a chance to go through the proposal.

I would like to know your specific requirements and how we can help to grow your business.

Give me a call back at [Number], or feel free to reply to this email.

Looking forward to hearing from you.

Talk Soon,

#8. Forth Follow-up Email Sample

Hi [Name],

I have reached out a few times regarding the [Service] proposal sent on [Date] but didn’t hear back from you.

I know you must be busy, so will make it easy for you, kindly reply with a simple keystroke. Just reply with either A, B, C, or D and I will know what to do:

A. My priorities have changed, stop emailing me.

B. I want to talk and need your help, but timing isn’t right. Keep trying.

C. I would like to schedule a call. What’s the right time to connect?

D. Sorry, I forgot who you are and what is this about?

Looking forward to hearing from you,

Talk Soon,


#9. Final Follow up Email

Hi [Name],

As I have not heard back from you on the [Service] proposal, assuming that either you’re busy or your priorities have changed.

So we are going to close this query by the end of this week. If you are still interested, just revert here with your questions.

Thanks for your help.


#10. When Customer Says, “I’m Not Interested”

Hello [Name],

Okay, I get it.

Does that mean you’re not interested at this moment, but in a few months things could change, and I should keep in touch?

If Yes, when should I follow back up with you?

Here’s [Resource] to learn how we can help you.

Remember we’re still here in case you need any help in near future.


#11. Special Promotion Email

Hi [Name],

Do you know about [your promotion]? I wanted to tell you a little bit about it.

[your promotion] is a [what your promotion is about]. It will help you [what your promotion will teach or help your subscriber do]. And at [price of your promotion], it’s a steal!

Click here to see for yourself: [name of your promotion and a link to buy].

Have questions? Just hit reply!



#12. User Generated Email

Hello [Name],

We talk a lot about our products and how awesome we think they are. But don’t just take our word for it!

Read what our customers have to say about the [the name of the service that customers are reviewing]:

[customer testimonial #1]

[customer testimonial #2]

And guess what? We want to feature you in our next email. Leave us a review of your favorite product — we’d really appreciate it! [hyperlink or link to review page]

Talk Soon,


#13. Apology Email to Unhappy Customer

Sorry about that, [first name]!

It looks like something went wrong with [specific problem].

Our team [is working hard to fix it/has worked hard to fix it]!

As a thank you for being such a great (and patient!) [customer/client], I want to give you this free [exclusive promotion].

If you have any questions, please contact me by [ contact information].

[ Your Signature]

#14. Contest Email

Hey [First Name],

We are so excited to launch our [contest name] contest and let you know that you have a chance to win [prize].

Yes, you read that correctly. [prize]. And it could be yours!

Here’s how you enter:

1.First, [first step]

2.Then, [next step]

3.Finally, [last step]

And that’s it!

best of luck!

[Your Signature]

#15. Email Outreach Sample For New Post

Hello [First Name],

I stumbled upon your article [Post Title] and found it very interesting. It was so good that I tweeted it out to my followers.

[One sentence about yourself]

Just wanted to give you a heads up that I updated an article on the same topic on my blog. I would love for you to take a look and let me know if you have any feedback.

You can check it out here – [Your Post Link]

I’d love to hear what you think.

Either way, keep up the great work!



#16. Survey/Interview Email

Hello [Name],

I’m a great fan of your work and I always enjoy reading your content in emails or articles.

I really enjoyed your recent report on [Topic] and it was so good that I shared it with my network.

Just wanted to reach out and let you know that I’m conducting a survey to create a report on the Topic Name] and I’d be honored to get a little blurb from you that I could put in the report.

[Name] my audience would absolutely love to get your take on the topic. The question is:

[Your Question]

It would be great to have your input and, of course, I’ll link to your website.

Let me know if you’re interested. Either way, keep up the great work



#17. Cross Selling

Hi [Name],

Thanks for being our amazing customer. We hope you’re loving our [service/product].

The customers who have used [Service/Product A] have increase their leads and revenue with our [Service/Product B].

Would like to have look at it? We’d love to provide you a free trial.

Just hit reply with your views.




So what are you waiting for? Use these proven sales email templates to get results.

What’s your proven sales email template? Drop your views in the comment section below.

I’m a writer, Introvert storyteller, and digital marketer. I've been featured on Jeff Bullas, MarketingProfs, Entrepreneur, Customer Think, HuffPost, Thrive Global, Write to Done, SEMrush, Shout Me Loud, and Addicted 2 Success! I'm an avid reader and movie buff. Let's connect on Social Media.

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