7 Terrible Sales Email Phrases You Should Stop Writing Today!

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“Pawan, what do I do to make my sales email more effective? What do you recommend?”

I get asked this question pretty regularly from my sales and marketing friends and colleagues.

Writing a sales email can be surprisingly tricky: How do I start? How do I finish?

Time has changed. Buyers’ behaviors have changed. Probably it’s time we must change our sales emails.

It’s time to eliminate old sales email phrases from our emails. But what can we write instead?

In this article, you’ll find seven sales email phrases that you need to cut from your sales email and try new phrases to use instead.

Sales Email Phrases That Kill an Email 

1. Stop saying “I hope you’re doing well” in email intro

Most of your emails start with the default phrase “Hope you’re doing well” or something similar. Agree?

Do you want to make your email intro successful?

Stop saying:

“I hope you’re doing well.”

“I hope this email finds you well.”

“I hope all is well.”

… Or something similar

Try these instead:

“I’m reaching out because [Your purpose]”

“I really enjoyed your story about [topic] in [publication/outlet] last week.”

“[Mutual Connection] suggested I get in touch with you.”

“We met at [event/conference]”

“I noticed your company recently [major move]”

“I saw your comment on a LinkedIn post and thought it was interesting.”

2. Stop saying, “Sorry for the late response.”

Stop saying “sorry for the late response” or similar phrase “sorry for the delay.”

Try these instead:

“A few unexpected things came up, and I appreciate your patience.”

“I wanted to give your proposal some thought.”

“Thank you for your patience.”

3. Avoid saying “Sorry to bother you”

Sending a follow-up email to your prospect?

Avoid saying “sorry to bother you,” “sorry to disturb you,” or something similar phrase.

Do this instead:

“This business case made me think of your business. I know your time is valuable, and I think it worths your few minutes.”

“See what our customers are saying… “

“Link to a blog post or video that helps them to make a decision.”

4. Stop writing “Are you interested in our products” as the closing line

Your email closing is the most memorable part of your message. Try to write powerful email closing lines.

Here are some terrible closing lines that you should stop writing. Read:

“I believe our service/product is a perfect solution for your business needs.”

“Are you interested in our products?”

“If you’re not the right person, could you direct me to write one?”

Try these instead (Ask a simple and clear question):

“I analyze your site/business and found some suggestions to improve your site/business. Should I send it your way?

“Have you tried any of those strategies/services for your business? I have a couple more ideas for how we could help.”

“Are you ready to discuss the proposal, and would you like me to hop on the phone?”

“I think a quick call would help us to know we’re on the same page. Are you available on [day] at 3 p.m. or [day] at noon?”

5. Stop writing “Best” or “Regards” as email sign-offs

Most of the salespeople sign off with “Best,” “Regards,” Or “Sincerely.”


Try these instead:

“Always a pleasure of chatting with you.”

“Looking forward to learning more about [challenge]”

“Enjoy your weekend.”

“Your friendly account manager.”

“Thanks again.”

“Talk Soon”

“Looking forward to hearing from you.”

6. Stop blabbering your features in a call recap email

Connected with the prospect on call?

Stop blabbering about your features and service/product. Avoid these phrases:

“Why we’re best from our competitors.”

“Here’s our list of features.”

“We’re the best option for you.”

Do this instead:

Send him/her an email and add call recap lines with a useful piece of resource (an article, video, case study, or tutorial) if you have one.

“To recap our call, you’re currently struggling with [business challenge], trying to achieve [business goal]. I’ve recommended [service/strategy]. Here are the resources which can help you to learn more.”

7.  Stop saying, “thank you very much” when the prospect says ‘I’m not interested.”

“I’m not interested” or “We don’t need that” – or something similar.

How to respond when a prospect says these phrases?

Stop writing:

“Thank you for your time.”

“No problem, it’s okay.”

Do this instead:

Respond with a question.

“Does that mean you’re not interested at this moment, but in a few months, things could change, and I should keep in touch? If Yes, when should I follow back up with you? Here’s [Resource] to learn how we can help you. Remember, we’re still here in case you need any help in the near future.”  

It’s Your Turn!

There’s no perfect formula for writing sales emails. Only a salesperson can tell you what works best for him/her and what doesn’t.

These are just some sales email phrases that can help to make your emails more effective—no need to follow my footprints. Come with your lines. 🙂 

Do you have better alternatives? Or do you have any queries? Drop your views in the comment section below.

I’m a writer, Introvert storyteller, and digital marketer. I've been featured on Jeff Bullas, MarketingProfs, Entrepreneur, Customer Think, HuffPost, Thrive Global, Write to Done, SEMrush, Shout Me Loud, and Addicted 2 Success! I'm an avid reader and movie buff. Let's connect on Social Media.

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