7 Terrible Sales Email Phrases You Should Stop Writing Today

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“Pawan, what do I do to make my sales emails more effective? What do you recommend?”

I get asked this question pretty regularly from my sales and marketing friends and colleagues.

Writing sales email can be surprisingly tricky: How do I start? How do I finish?

Time has changed. Buyers behaviors have changed. Probably it’s the time we must change our sales emails.

It’s time to eliminate some old phrases from our emails. But what we can write instead?

In this article, you’ll find 7 phrases that you need to cut from your emails and some new phrases to use instead.

1. Stop saying “I hope you’re doing well” in email intro

Most of your emails start with default phrase “Hope you’re doing well” or something similar. Agree?

Do you want to make your email intro successful?

Stop saying:

“I hope you’re doing well.”

“I hope this email finds you well.”

“I hope all is well.”

… Or something similar

Try these instead:

“I’m reaching out because [Your purpose]”

“I really enjoyed your story about [topic] in [publication/outlet] last week.”

“[Mutual Connection] suggested I get in touch with you”

“We met at [event/conference]”

“I noticed your company recently [major move]”

“I saw your comment on a LinkedIn post and thought it was interesting”

2. Stop saying “Sorry for the late response”

Stop saying “sorry for the late response” or similar phrase “sorry for delay”.

Try these instead:

“A few unexpected things came up, I appreciate your patience”

“I wanted to give your proposal some thought”

“Thank you for your patience”

3. Avoid saying “Sorry to bother you”

Sending a follow-up email to your prospect?

Avoid saying “sorry to bother you”, “sorry to disturb you” or something similar phrase.

Do this instead:

“This business case made me think of your business. I know your time is valuable, and I think it worths your few minutes”

“See what our customers are saying… “

“Link to a blog post or video that help them to make a decision”

4. Stop writing “Are you interested in our products” as closing line

Your email closing is the most memorable part of your message. Try to write powerful email closing lines.

Here are some bad closing lines that you should stop writing. Read:

“I believe our service/product is perfect solution for your business needs.”

“Are you interested in our products?”

“If you’re not the right person, could you direct me to the write one”

Try these instead (Ask simple and clear question):

“I analyze your site/business and found some of suggestions to improve your site/business. Should I send it your way?

“Have you tried any of those strategies/services for your business? I have a couple more ideas for how we could help.”

“Are you ready to discuss the proposal and would you like me to hop on the phone?”

“I think a quick call would help us to know we’re on the same page. Are you available on [day] 3 p.m. or [day] at noon?”

5. Stop writing “Best” or “Regards” as email sign offs

Most of the salespeople sign off with “Best”, “Regards”, Or “Sincerely”.


Try these instead:

“Always a pleasure to chatting with you”

“Looking forward to learning more about [challenge]”

“Enjoy your weekend”

“Your friendly account manager”

“Thanks again”

“Talk Soon”

“Looking forward to hearing from you”

6. Stop blabbering your features in call recap email

Connected with the prospect on call?

Stop blabbering about your features and service/product. Avoid these phrases:

“Why we’re best from our competitors”

“Here’s our list of features”

“We’re the best option for you”

Do this instead:

Send him/her an email and add call recap lines with a useful piece of resource (an article, video, case study or tutorial) if you have one.

“To recap our call, you’re currently struggling with [business challenge], trying to achieve [business goal]. I’ve recommended [service/strategy]. Here’s the resources which can help you to learn more.”

7.  Stop saying “thank you very much” when prospect says ‘I’m not interested”

“I’m not interested” or “We don’t need that” – or something similar.

How to respond when a prospect says these phrases?

Stop writing:

“Thank you for your time”

“No problem, it’s okay”

Do this instead:

Respond with a question.

“Does that mean you’re not interested at this moment, but in a few months things could change, and I should keep in touch? If Yes, when should I follow back up with you? Here’s [Resource] to learn how we can help you. Remember we’re still here in case you need any help in near future.”  

It’s Your Turn

There’s no perfect formula for writing sales emails. Only a salesperson can tell you what works best for him/her and what doesn’t.

These are just some ideas that can help to make your sales email more effective. No need to follow my footprints. Come with your lines.

Do you have better alternatives? Or do you have any query? Drop your views in the comment section below.


I’m a writer, Introvert storyteller, and digital marketer. I've been featured on Jeff Bullas, MarketingProfs, Entrepreneur, Customer Think, HuffPost, Thrive Global, Write to Done, SEMrush, Shout Me Loud, and Addicted 2 Success! I'm an avid reader and movie buff. Let's connect on Social Media.

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