Why it is about time you jump on the Pay Per Result SEO wagon. Let’s discuss in this post.
Every business has an aim, which is to be on the 1st Page of Google, and rightfully so because along with it comes to a lot of traffic and prestige.
But SEO can be challenging, expensive, exhaustive with no guarantee of results, and especially for agencies, there is a lot of competition.
But once you get the hang of it, it’s an absolute Goldmine.
Keep on reading, and you’ll come across how you can start selling a unique type of SEO that has less competition, 10x more enticing to businesses, and doesn’t require you to learn SEO. 😊
Let’s start with some basics – What is SEO?
Search engine optimization or SEO is the process of improving your website and its content to maximize its visibility for relevant searches on a search engine.
In simpler terms, it is following a set of practices to make your content more presentable for search engines when someone comes searching for your product or services.
The SEO Market is Massive!
According to a report, SEO generates about USD120 billion worth of business every year, ranging from your local stores, SMB’s, media publications, online advertising, etc. and that is what one stands to lose when not investing in SEO.
Also, there is the matter of prestige and brand value that comes with ranking number one on Google.
Google triumphs 96% of mobile traffic and 92% of the overall share, and hence it’s safe to say that should you keep Google happy, it will return you the favor.
What SEO brings to your agency?
Most experts say that SEO is the most reliable digital marketing facet for generating leads, improving their brand reputation, marketing their content, etc. Should your agency not be selling/reselling SEO services, you stand to lose clients looking for the services mentioned earlier.
Besides, marketing agencies charge anywhere between USD1500-2500 on a minimum of 6-12 months retainer for a single SEO project, which comes out to be USD6000 – 30000 that you stand to lose on a single project every year.
As someone who has been a digital marketing enthusiast for the last seven years, I can vouch for the fact that the margins you are looking at when selling SEO are unlike any other product or service.
Considering the prices you can sell them for, the long term partnerships that you can establish, and the amount of work that you have to do.
What are you doing to beat your competition?
The SEO market was initially very non-competitive, where only a chosen few with deep pockets would make high profits with businesses looking for SEO.
However, with the rise of more cost-effective, more accessible internet, others have had a chance to scour this market’s high potential, resulting in the uprising of a marketing agency on every other corner.
So the question remains, how do you jump ahead from the competition that is continuously evolving and increasing.
With traditional SEO tactics?
Well! You can try, it won’t be too long before you realize that traditional SEO methods don’t stand a chance in today’s market.
Also, the fact that Google makes about 400 changes to its algorithm every year, your agency must be equipped to battle them in the long haul.
So what can you do?
What if you could confidently say to any business, irrespective of the size, scale, and industry type– We’ll Get you on The 1st Page Of Google, or you don’t pay a dime. Do you think businesses will be interested?
No points for guessing. But how will you do it?
The answer to that is pay per result SEO. Yes, it is exactly like it sounds. Like in PPC, where you only pay a dime when someone clicks your ad, you only pay when you start seeing results in pay per result SEO.
This SEO model improves rankings, web traffic, and revenue faster than any traditional SEO plan; however, any payment is made only after achieving the desired rankings.
The pay per result SEO is the best way to scale up the projects at your agency as the model fits any industry from small to large companies.
What separates pay per result SEO from traditional SEO?
While traditional SEO have you spent money on a monthly retainer irrespective of results, Pay per result SEO has a different payment structure.
After spending a nominal joining fee, you only pay once you start getting the desired results.
As I discussed earlier, investing in traditional SEO is an expensive exercise as a monthly fee has to be paid irrespective of results.
But when you have clients on a shoestring budget, it is better to spend each penny wisely, and with the utmost care, Pay per result, SEO makes that feasible.
This way, your agency also can reel in low-budget clients and make margins even of them.
|Month||Traditional SEO Charges||Pay Per Result|
|1||1000||500-1000 set up|
|Total||USD 6000||USD 4300|
*Ranking for the equal number of keywords.
* P.S: These are for wholesale clients.
The foundation of Pay per result SEO’s business model lies in getting results and getting them fast. Pay per result SEO is aggressive but considers the due attention that needs to be paid to each keyword on an individual basis to yield results.
In Contrast, traditional SEO focuses on enhancing your website’s overall SEO score for a broad set of keywords.
Misconceptions about Pay Per Result SEO
The most common criticism of pay per result SEO is that it uses black hat tactics to manipulate rankings and charge their clients.
Sadly, some companies employ these tactics to attain rankings. But trust me, It is the case of a few fishes ruining the pond and not the pond being entirely dirty.
I often come across folks who say that ranking achieved by pay per result SEO is far fetched and does not last long.
Well, this couldn’t be farther from the truth. In a pricing model where the agency’s fee is paid on whether they can achieve relevant rankings for you, do you really think that they will let their fees slip?
Where to start with pay per result SEO?
While there are many pay per result SEO programs in the market right now, I feel the uSEO program from Umbrella is the best for your agency because I used it for mine.
uSEO, from the start, addressed all my apprehensions regarding the pay per result SEO model like slow speed of results, the extra expenditure of capital and effort, and instead provided me with a top-notch SEO program, aggressive conversion rates, and certifications as an added incentive.
From my experience, I feel it is perfect for agencies that are still wary about the prospects of selling SEO services as the program is cost-effective (60%+ margins to the agency), non-labour inclusive (they do all the work for you), and most importantly, result-driven (easy to sell, easy to entice clients).