I analyzed my 600+ medium posts to better understand the world of Medium. And I uncovered some very interesting findings in my medium study.
Have you ever been frustrated with the response your stories get, this article can help you?
I looked at the views, claps, and headings. I even looked at the story tags.
Recommended Read: Medium: The Definitive Guide [Updated]
I have published 600+ stories on Medium.
My stories get average 44K views monthly.
And now it’s time to share what I discovered. I hope my findings will help you to reach a wider audience on Medium.
Here Are Key Findings From My Medium Study:
Insight #1. Most of the people read Medium to get motivated and learn more about their fields. Startup, Life, Life Lessons, and Entrepreneurship are the most popular Medium tags.
My top-performing Medium stories fall under these tags.
Insight #2. An article that could be read by a 6th-grader or below received more recommendations and reads. Make your stories easy to read and understand. Write in simple English.
Insight #3. Why do my Medium stories get a large number of views? Because I write for top Medium publications. These publications have a lot of followers and my stories showed up in the news feed to readers who followed these publications.
I recommend you to write for a reputed publication. Here are the publications I write for:
Insight #4. People want to read your personal experiences and what lessons you learned. That’s why personal stories do well on Medium.
My first story that went viral on Medium was based on my personal experience. I shared my learnings into this story. You can read the story here.
See the stats of this story.
Insight #5. The average time to read for my Most Recommended Articles was 4.5 minutes. A reader could see the reading time of the article before they click on it. Personally, I avoid reading a story that has reading time for more than 7 minutes.
I recommend you to write a 4-6 minute story.
Insight #6. Inserting one power word in your article title can encourage readers to read it and hit the clap button. I frequently use power words like Amazing, Awesome, Proven, Practical, Super, Powerful, Top, Simple, Hillarious, etc.
Insight #7. Always include images in your stories (At least featured image). Keep as much as images possible that can support your story subject. Don’t worry about over-doing it with images. Some of my stories have more than 10 images and people love these stories.
Check out this story which has 12 images and got 60K views.
Insight #8. I always include a call-to-action at the end of the article and this practice gets me a good number of claps. Including a call to action is a well-known best practice for writers and content creators. But still, some writers don’t use it. A simple call-to-action tells the readers what to do next.
See the simple CTA that I frequently use:
Insight #9. Stories that I published on Wednesday, Thursday and Saturday got comparatively more views and recommendations. And the articles that I published on Monday didn’t perform well.
Insight #10. One thing that I experience is, “It helps to get a good number of views if you have a lot of followers.”
You can get 2-3K followers in months if you write some good stories in top publications. You can also add a CTA at the bottom of your article, and ask them to follow you if they like your article.
Insight #11. Humor stories also do good on Medium. The tag “Humor” has more than 96K followers. I published a few “pure humor” stories and each story got crazy engagement.
Now It’s Your Turn!
You just accessed my medium study. Now I’d like to hear from you:
Which finding do you plan on taking action on?
Or maybe you have a question.
Either way, let me know by leaving a comment below.
Originally published Feb 17, 2020 9:14 PM, updated Aug 12 2020.