LinkedIn Survey: Users’ Behavior In 2020 [Results are In]

linkedin survey

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I don’t know about you, but I’m in love with LinkedIn. 🙂

And I truly believe 2020 is the year of LinkedIn.

LinkedIn has over 500 million members and the #1 channel B2B marketers use to distribute content. Users’ behavior on LinkedIn has increased dramatically over the last 12 months.

And I conducted a LinkedIn survey to know how you use this platform. And I had more than 500 responses in total. I’d love to say thank you to everyone who took the time to take the survey.

And the results are in…

LinkedIn Survey Report 2020

1. 34% of members look at LinkedIn more than 10 times in a day.


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2. Members are spending more than 30 minutes on LinkedIn per day.


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3. More than 30% of members post the content Weekly.


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4. 32.7% of members use LinkedIn for Networking.


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5. 43.1% of users access LinkedIn in Any Spare Moment.


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6. 67.5% of people access LinkedIn on Mobile device.


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7. 49.1% of users check LinkedIn before going to bed.


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8. 80% of users stated that LinkedIn helps them to generate leads.

lead generation

9. Surprisingly, 79% of people prefer to consume text posts on LinkedIn.

text posts

I’m a writer, Introvert storyteller, and digital marketer. I've been featured on Jeff Bullas, MarketingProfs, Entrepreneur, Customer Think, HuffPost, Thrive Global, Write to Done, SEMrush, Shout Me Loud, and Addicted 2 Success! I'm an avid reader and movie buff. Let's connect on Social Media.

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