How to Generate a Strong Guest Post Idea (PLUS Guest Blogging Campaign Sheet)

guest post idea

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Have you figured out the guest post sites?

Did you say, YES?

Great! 🙂

What’s next?

In this post, we’ll discuss:

  • How to create a guest blogging campaign sheet
  • And how to generate a compelling and strong guest post idea.

Let’s dive right in…

Guest Blogging Campaign Sheet

Jack Welch put it best:

Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.

First, you need to make a strategy. It makes your actions easy. It gives you a direction and you can analyze your results.

The same principle applies to guest blogging. You must create an actionable plan. But how?

Let me tell you how I do it…

I open a Google spreadsheet and fill the information of publication that I want to target. I create some fields in this sheet:

  • Outlet Name
  • URL
  • Editor Name
  • Editor Contact Email
  • Twitter Profile
  • Contributor Guideline Page
  • Post Idea
  • Date Contacted
  • Status (pitch accepted or declined)
  • Comments

See how it looks like:

guest blogging sheet

You can copy my sheet and fill the data.

Now it’s time to generate a strong post idea.

How to Generate a STRONG Guest Post Idea

Here are some techniques that will help you to find the perfect guest post topic:

1. Do a Little Research

First, you have to research the specific publication you are going to pitch. It will help you to generate a topic idea. The objective of your research:

  • What does the blog cover?
  • Is the content focused on your niche?
  • Who’s the audience of this blog?
  • Does the blog promote guest posts on social media?

Related Post: 140 Best Guest Blogging Sites In 2020 [Updated]

2. Scan Their Other Guest Posts

What type of content does the blog publish?

Check out what previous guest bloggers have published. It will give you an idea of what type of content the blog owner is interested in.

When I checked out the MarketingProfs Blog, I noticed that most of their posts are actionable.

marketingprofs posts

So I send them an in-depth and actionable article.



3. Access Blog’s Most Popular Posts

You can easily find the most popular articles on the blog sidebar. These are the posts and topics that always perform best and generate the most shares and comments.

popular posts

Or, head over to BuzzSumo to find the most popular articles on the specific blog:


4. Read the Guest Post Guidelines

Are you all set to contact the blog owner?


Have you read the guest post guidelines?

Some blog owners have specific guidelines. Really.

Some blog wants you to pitch a post idea only. And,

Some want you to send your full draft.

And others have Really specific guidelines. So read them and follow them closely.

5. Look for the Most Popular Content via Ubersuggest

Do you want to identify the publication posts that are the most popular on social media? It will give you another layer of research-depth.

Just go to the Neil Pate homepage, enter the website address you want to check, and hit enter. 

neilpatel website

Now, click the “Top Pages” tab. And, you will get the most popular content.

top pages

Now It’s Your Turn!

So now you have an interesting topic idea.

Awesome! Kudos, great work!

And don’t forget to share this article and show some love. Have any queries?

Drop your views in the comment section below.

Thanks for listening 🙂

Originally published Aug 24, 2018 09:59 AM, updated Aug 18, 2020.

I’m a writer, Introvert storyteller, and digital marketer. I've been featured on Jeff Bullas, MarketingProfs, Entrepreneur, Customer Think, HuffPost, Thrive Global, Write to Done, SEMrush, Shout Me Loud, and Addicted 2 Success! I'm an avid reader and movie buff. Let's connect on Social Media.

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