What does a blogger need most?
Traffic. Shares. Subscribers.
One thing that I learned from my blogging journey: It’s not easy to get people to come to your blog when you’re just starting out.
But I’ve got a simple solution to help you achieve it: An Expert Roundup post.
And the best part?
You only write 20% of the content and experts write the other 80%.
Sounds easy, right?
But you need the right process to do it successfully. It’ll take a lot of time and effort to produce a great post.
I’ve created expert roundup posts successfully multiple times. And in this guide, I’ll show you how to create an expert roundup post.
Recommended Read: How To Write A Blog Post In 2020 [The Ultimate Guide]
What Is Expert Roundup Post?
In a simple term, it’s a compilation of expert answers to a specific question in a niche. You ask a question. Experts and influencers share their responses. You put it all together and have a piece of content that’s naturally designed to be sharable.
Here are some roundup posts I created:
A roundup post can be about any topic.
Now it’s time to create an expert roundup post:
How to Create an Expert Roundup Post
Step 1: Find the right topic and question
The first (and the most important) thing is to come up with the right topic or question that you should focus on for your roundup post.
Think about your readers and their pain points. Your question should focus on a solution to a specific problem. Whatever topic you choose, make it as easy as possible for your experts to answer the question. And ask a specific question to make it easy for them to answer it.
Here’s a question that I asked for my recent roundup post:
“What’s your best writing advice for beginner writers?”
This question has two things:
First thing: The niche (Writing)
Second thing: Target audience (newbie writers and bloggers)
Here are some ideas to find the right topic or question:
Idea 1: Quora is a good place to start.
Just go to quora and search the topic:
Go to questions:
Idea 2: Google’s “Related Search” Feature
I search for “Remote work tips” and see the results:
You can create a question like: What’s your #1 remote work tips to improve productivity?
Idea 3: Google’s Q&A Feature
It’s a great place to discover what real people are asking. I search for the keyword “Freelancing tips” and see the questions:
Step 2: Find the right people and experts
As I said above, in a roundup post, the majority of content comes from the experts. So it’s crucial to choose the right experts.
The bigger the names that you can attract, the more successful your roundup is likely to be.
So how can you find these people?
Idea 1: Do a Google search “Expert Roundup [Your Niche]”
Here’s an example below:
I just dug up over 300 potential experts with one search. That’s just awesome!
Idea 2: Twitter’s Advanced Search
Twitter’s advanced search allows you to search for tweets explicitly discussing your topic.
Some things to consider before choosing the experts:
- They should have a good number of followers.
- They should have a quality website.
- They should have something useful to add.
Idea 3: Share a post on LinkedIn
Share a simple post on LinkedIn and ask people to tag relevant experts in their network.
Check out the LinkedIn post I shared recently:
Step 3: Create a list of experts [with contact details]
Now create a spreadsheet to compile your experts’ contact information. Here are the fields that you should put in the spreadsheet:
Name. Email. Twitter/LinkedIn. Website/Blog URL. Participating. Status.
Mine looks like this:
Step 4: Contact these experts
I highly suggest reaching out to experts at least twice. My formula is to first contact experts on Monday, and then send a follow-up email on Thursday.
You can send them an email or LinkedIn message. Remember these points while writing your outreach message:
1. Personalize your message. Address your experts by their names.
2. Keep your purpose clear.
3. Ask a specific question.
4. Provide incentive.
I will share the template I use. Don’t use the same template. Stealing isn’t cool. 🙂
Rewrite the template, so it sounds like you. Fair enough? Cool.
Here’s the template I use:
Let’s break this email:
Personalization: Hello Michelle
Clear purpose: “I’m creating a round-up post for new writers- Writing Tips: 50 Experts Wish They’d Know as Beginners. And I’d be honored to get a little blurb from you that I could put in the article.”
Question: “What’s your best writing advice for beginner writers?”
Incentive: “I’ll feature you (with your photo) and link to Your Blog/LinkedIn Profile/Website.”
Related Article: How To Improve Your Writing Skills: 11 Actionable Writing Tips
Step 5: Put your roundup post together
So now, you have a collection of amazing responses. It’s time to put your post together. Here are the elements of a strong roundup post:
Write a catchy headline. You need to create an attention-grabbing headline. Try to put the words “experts,” “pros,” or “influencers” to let your readers know the awesomeness of your post.
A strong and compelling introduction. Talk about the pain points and the question you asked in the post.
Main body. Put the expert’s image, Twitter/LinkedIn/blog link, and their response.
Conclusion with a clear CTA. Give a CTA to share or ask for people to submit a comment.
Step 6: Let the experts know when the post is live
After shedding blood, sweat, and tears to complete your roundup post, you’ve finally hit the “Publish” button.
It’s time to send an email to all the experts who contributed to the post, thanking them and asking them to share the post.
Pat on your back!
Step 7: Promote the Post
Don’t just sit back. Now it’s time to promote your post. Here are some ideas:
- Share the post with your subscribers.
- Share the post on your social media. Profiles and pages
- Put a LinkedIn post and tag the contributors.
- Repurpose the content. Convert your roundup post into infographic, or Slideshare presentation.
- Share the post on Quora and forums.
Check out how I converted one of my roundup posts into Slideshare Presentation:
What to Do Next:
Now you have the complete recipe on how to create an expert roundup post.
But it’s useless if you don’t take action.
Take action NOW!
Do you have any questions? Or any tips do you have for putting together an expert roundup? Please drop your thoughts in the comment section below.