I would assume that you’re a brand owner or aspiring to become one, and you’re looking for ways to improve or become better. If you own a personal brand, you should know that blogging is one way of solving some of the issues you might encounter.
I guess you’re wondering how blogging comes to play. Allow me to give you some in-depth insight through a story.
There’s a brand owner called Jessie. She’s always had the issue of visibility and increasing her reach but didn’t know how to go about it.
She shared her worries with a friend Tammy. And Tammy asks her why she isn’t blogging. She explained that owning a blog would allow Jessie to express more about her products and give her access to people worldwide. You can never tell who will stumble on your blog when you’re doing it right.
That was all Jessie needed to hear. She started a blog and gave her friend’s advice a try. And just like Tammy said, her brand image grew significantly.
If you don’t know how to set up a blog, it’s no worry. I’ve created an awesome step-by-step tutorial for beginners here: how to start a blog step by step to help you get on track.
In this article, I’ll be sharing seven tips on how to build your brand using blogging.
Build Your Brand Using Blogging
1. Content Building
The essence of a blog is to put out content. However, it must be content that’s related to your product. You should understand that your blog is not a playground where anyone can put anything, because you don’t want to confuse your audience.
If your products are fashion items, you should only post articles and content that talks about fashion. The creative journey isn’t easy, and you may find it hard to know what you can post. But before you publish any content, you must ensure that it has keywords relating to your niche because it’s the only way it’ll rank high on search engines.
You should position these keywords in a way that ensures when your audience searches for anything relating to your niche, your blog would be among the first to pop up. It wouldn’t make sense for your blog to come out when people search for accounting terminologies, and you are fashion-focused.
If this happens, you’ll miss out on your target audience, and your brand isn’t going to grow. If you effectively use keywords when writing your content, you’ll get the right target audience and your brand will become famous.
I always advocate that you should not feel things will always go smoothly or that your brand will skyrocket immediately as you start blogging.
If you want to build your brand using blogging, you must ensure you stay consistent. It doesn’t make sense for anyone to go on your blog and notice that the last time you put out content was two weeks ago.
Consistency doesn’t mean you should publish content every day, although you can do that if it works for you. However, you should ensure that you put out content regularly. When you do this, your blog will rank higher, and people will know more about your brand.
Before starting your brand, you had a problem you wanted to solve. You should focus on that problem to get content. Also, if you follow trends in your niche, you’ll always have ideas on things to publish. As a creative and someone who aspires to grow their brand, you should always be ready to brainstorm.
You should know that little drops of water make an ocean, and your consistency would pay off in the long run. It may not seem like it in the beginning, but do not give up.
Your blog’s power lies in your hands, and you are the deciding factor to prove if blogging would help you build your brand. One major mistake that many people make is to copy other blogs.
If your blog lacks originality, it won’t rank high on search engines, and people will lose interest. When people get on your blog, they are expecting to see something unique and different.
Understandably, you may share the same idea with other people who blog in the same niche. However, it is your responsibility as a creative to coin it in a unique way that stands out from others. There’s no use blogging if you and five other blogs will be posting the same content.
Make a name for yourself as a blog and brand where people will always see things from a unique perspective. Nobody’s going to come back to your blog once they notice that you lack originality, and this will reduce your traffic.
Asides losing readers and target audience, plagiarizing content can also put you in trouble with the law. You don’t want to face a lawsuit, trust me.
People love a situation where they can build personal relationships with bloggers as they read their content. It doesn’t mean that they have to know you physically, but they should be able to form an emotional bond as they read.
If you’re confused about what that means, it means that there should be power in your words that give your content a more personal feel and helps your readers form a connection.
If readers can establish such a connection, they will be compelled to come back and read more. It would be best if you never lose your personal touch when writing because it would make it more believable.
There should be assertiveness in your words. When people read through your content, it should have the power that makes it convincing. If, as a blogger, you don’t believe whatever you publish, how do you expect your readers to be convinced?
If you go on some blogs, you will find the nonchalance of the blogger in the content, and it’ll discourage you from visiting their blog again. Ensure that you are void of nonchalance when writing if you want to build your brand through blogging.
5. Have an Email List
When you decide to build your brand through blogging, you should keep it in mind that others are doing the same thing. So, it would be best if you always think of ways to be a step ahead of others.
Above, I talked about establishing a connection with your audience even if you don’t know them physically. One way of doing this is by having an email list. If you pay attention to many blogs, you’ll notice that they have a place where readers can input their email addresses to subscribe to their email list on their website.
You should also include this feature on your blog. If your audience likes your content, they’ll always want to stay up-to-date, so they’ll hastily subscribe to your blog. With an email list, you can always send your product to them without them coming to your blog, and they can share it with the people around them.
It is a way of showing they are special as you also can send some personalized messages, and it would keep your brand in their hearts in a unique way.
There is the saying that two heads are better than one, and this is why networking is important. Networking is a way of collaborating with people to ensure that your blog is perfect for building a personal brand.
If you’re wondering ways to network and collaborate, you can do this with a fellow brand owner. It may be a collaboration with a writer or a graphics designer. For a writer, it could be that you are experiencing a creativity block or you need to take a break. You could give the writer details so that the person can write it in a way that portrays what you feel.
This way, you wouldn’t feel the constant stress that comes with content creation. You should never feel scared to outsource your job because it’s natural, but be sure of who you’re working with. Also, visuals are essential when running a blog. You need to network with a graphics designer who knows how to translate thoughts to images effectively.
The person must understand coloring and all that entails graphics design. Once all these are in place, you are on the right track to building your brand using blogging.
7. Utilize Social Media Platforms
Many social media platforms can help you on the quest to building your brand through blogging. You should know that blogging goes further than owning a website, especially when you want to raise the bar higher.
You can use any desired social media platform to gain more audience and build personal grounds with your audience. With these platforms, there is a smooth flow of communication, and people trust you more.
Some people would never patronize a brand that doesn’t own any social media account. If you ever want to do something, don’t stop halfway; always ensure you do it excellently. If you do not have a social media page, it’s time to create one!
Blogging might not be easy, but it is achievable! If you ever feel like quitting, know that many people out there have been in your shoes, but they held fast, and they are now reaping the fruits of their labor.
In no time, you will be the one advising people on how to build a personal brand using blogging. Stick to the tips I highlighted, and you will be delighted.